Real outcomes. Not just deliverables.
We measure success by business impact — revenue unlocked, time saved, risk eliminated, decisions improved. Here's what that looks like in practice.
Activate-Here: Electronic Software Distribution for TechData (now TD SYNNEX)
A global ESD platform built for one of the world’s largest IT distributors — TD SYNNEX (formerly TechData), a Fortune 100 company with $60B+ in annual revenue and operations spanning 100+ countries.
The business problem
The software distribution industry was shifting from boxed products to digital delivery. TechData — at the time one of the world’s top two IT distributors — needed to transform how they sold software across their global reseller network. Physical warehouses and manual fulfilment couldn’t scale. They needed a platform that could handle electronic distribution across multiple countries, languages, currencies, and vendor ecosystems — and integrate seamlessly with their existing operations.
What we delivered
- Activate-Here — a complete electronic software distribution platform handling the full lifecycle: ordering, licensing, delivery, and inventory management across TechData’s global network.
- Rolled out across 24 countries, serving over 150,000 resellers — from small independents to major enterprise partners.
- Integrated 60+ vendors of all sizes — from Microsoft, Adobe, and Apple to Symantec and specialist software publishers — into a single distribution pipeline.
- Deep ERP and reseller system integration so the new digital channel worked alongside existing business processes without disruption.
Results
24 countries
Single platform rolled out across 24 markets with multi-language and multi-currency support
150K+ resellers
Serving TechData’s global reseller network through a unified distribution platform
60+ vendors integrated
Microsoft, Adobe, Apple, Symantec, and dozens more — all sizes, one pipeline
Microsoft Award nomination
Nominated for Microsoft WPC Award for Web Development Partner of the Year
Transforming Customer Loyalty into a Membership-Led Commercial Engine
How we replaced a legacy loyalty scheme with a modern, omnichannel membership platform for a 200+ store UK specialty retailer — driving 2x+ repeat purchase rates and enrolling over half the customer base.
The business problem
A major UK specialty retailer with 200+ stores and a growing digital presence was stuck with a basic loyalty programme that lacked modern capabilities. No automated renewals, no lifecycle management, no real-time benefit tracking. With revenue split across web, physical stores, and a rapidly growing app channel, they needed a membership system that worked seamlessly across every touchpoint. Meanwhile, the operations team was drowning in manual renewal processing and had zero real-time visibility into membership KPIs.
What we delivered
- A purpose-built membership platform replacing the legacy loyalty scheme — featuring automated subscription management, lifecycle controls (pause, resume, upgrade), and real-time benefit tracking across all channels.
- An automated renewal processing engine that eliminated manual operational overhead — members stay subscribed without intervention, with intelligent retry logic and grace period handling.
- Omnichannel benefit delivery working seamlessly across web, mobile app, and 200+ physical stores — giving customers a single membership identity everywhere they shop.
- A dedicated admin hub with real-time analytics — penetration rates, churn analysis, renewal success rates, and cohort-based retention metrics available at a glance, replacing manual report generation.
Results
55%+ customer penetration
Over half the active customer base enrolled in the membership programme
2.3x repeat purchase rate
Members are 2.3 times more likely to return and purchase again compared to non-members
~21% higher lifetime value
Members deliver significantly higher lifetime value, translating engagement into sustained commercial impact
TheYoda: AI-Driven Commercial Intelligence for Wholesale & Distribution
TheYoda — a B2B commercial intelligence platform that turns transaction data into pricing, retention, and account management decisions for wholesalers and distributors.
The business problem
Wholesale and distribution businesses were making critical commercial decisions — pricing, account prioritisation, customer retention — based on gut feel and static spreadsheets. B2B transaction data existed in abundance across thousands of trade accounts, but nobody was turning it into actionable intelligence. High-value accounts were churning before anyone noticed, and pricing decisions across large product catalogues were leaving margin on the table.
What we delivered
- TheYoda — an AI-powered commercial intelligence platform purpose-built for B2B wholesale and distribution. Not a dashboard. Not a BI tool. An intelligent system that analyses trade account behaviour and recommends commercial actions.
- Automated account segmentation using RFM analysis — identifying your highest-value accounts, at-risk accounts, and growth opportunities across the entire customer base.
- Churn prediction that flags at-risk trade accounts before they switch suppliers — giving commercial teams time to intervene with targeted offers or outreach.
- Pricing intelligence that analyses transaction patterns, purchase frequency, and margin data to inform pricing strategy across product categories and account tiers.
Results
Spreadsheets eliminated
Manual account analysis and segmentation replaced with automated, always-current commercial intelligence
Proactive account retention
At-risk trade accounts identified weeks before churn, enabling targeted commercial intervention
Margin-aware pricing
Data-driven pricing recommendations replacing guesswork across product categories and account tiers
Continuous learning
Platform improves its predictions as more B2B transaction data flows through
JivaKosh: Putting Health Records in the Hands of the People Who Own Them
An AI-powered personal health records platform that inverts the healthcare data pyramid — taking records out of fragmented hospital systems and giving families complete ownership, organisation, and control of their health history.
The business problem
Millions of families accumulate health records across dozens of hospitals, clinics, and labs over a lifetime. Prescriptions pile up in drawers. Lab reports get lost between WhatsApp chats. Discharge summaries disappear into folders. When they’re needed most — at a new doctor, in an emergency — they’re nowhere to be found. Doctors repeat tests needlessly, patients retell their history every visit, and critical patterns in health data go completely unnoticed. The data exists, but it’s trapped in institutional silos — not in the hands of the person it belongs to.
What we delivered
- JivaKosh — a personal health records platform where families upload documents from any source (PDFs, photographs, WhatsApp forwards) and AI automatically reads, classifies, and extracts the key data. No manual tagging, no folder organisation, no effort required.
- A searchable health timeline for the entire family — children, parents, grandparents — with medications, test results, doctor visits, and conditions organised and accessible from any device.
- Health trend tracking that makes patterns visible over time — blood pressure, HbA1c, cholesterol — enabling proactive health management instead of reactive crisis response.
- Secure, one-tap sharing with any doctor — so families arrive at appointments with a complete record, eliminating repeated tests and improving diagnostic accuracy.
Results
Any format, zero effort
PDFs, photos, WhatsApp forwards — documents are automatically classified, dated, and placed on the family timeline in seconds
Privacy-first architecture
Built for India’s DPDP Act compliance — data sovereignty, encryption at rest and in transit, user-controlled deletion, and zero data monetisation
Family-wide health intelligence
Multi-profile management with AI-extracted health trends, searchable across all records by date, doctor, test, or family member
AI-native platform
Multi-layer AI pipeline (classification → extraction → mapping) powered by the BlueThread AI Gateway, processing diverse document types reliably at scale
Automating Financial Statement Processing with Zero Document Retention
AI that extracts, structures, and then forgets — privacy-first financial data processing.
The business problem
A personal finance platform needed to give users insight into their spending by analysing bank statements. But financial documents are sensitive — the platform couldn't afford to store source PDFs, and the extraction had to be accurate enough for users to trust. On top of that, the platform needed enterprise-grade security for a regulated environment.
What we delivered
- AI-powered extraction that reads uploaded bank statements and turns them into structured transaction data — automatically categorised, ready for analysis.
- Privacy-by-design architecture: source PDFs are permanently deleted the moment extraction completes. No document storage, no risk, no compliance burden.
- Intelligent deduplication that recognises when the same statement has been uploaded before — preventing duplicate transactions without needing to keep the original file.
- Enterprise-grade security across the entire platform — multi-factor authentication, role-based access, and complete audit trails.
Results
Zero document retention
Source files deleted immediately after AI extraction — privacy risk eliminated
Automated categorisation
Transactions extracted and categorised without manual intervention
Duplicate prevention
SHA-256 fingerprinting catches re-uploads without storing originals
Regulatory confidence
MFA, audit trails, and tenant isolation meeting financial services security requirements
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