Retail, Wholesale & Distribution
AI that drives commercial decisions — from shop floor to supply chain.
Whether it's a 200-store retailer or a global IT distributor, the challenge is the same: data exists in abundance, but nobody's turning it into intelligence. We build AI systems for pricing, segmentation, loyalty, demand prediction, and electronic distribution — across B2C and B2B.
What we deliver
Commercial Intelligence
RFM analysis, churn prediction, pricing optimisation, and account segmentation. TheYoda delivers AI-driven intelligence for wholesalers, distributors, and retail operators.
Membership, Loyalty & Personalisation
Prime-style membership platforms, AI-powered loyalty ecosystems, personalised offers, and next-best-action engines — across omnichannel touchpoints.
Distribution & Platform Modernisation
Electronic software distribution, multi-country commerce platforms, and legacy stack restructuring — from commercetools and OMS to ERP integration and migration roadmaps.
Track record
Built Activate-Here for TechData (TD SYNNEX) across 24 countries and 150K+ resellers, designed a Prime-style membership platform for a major UK retailer, and delivered TheYoda — an AI commercial intelligence platform for wholesale and distribution.
Common questions
How does AI improve retail pricing decisions?
AI analyses transaction patterns, competitor pricing, demand signals, and customer segmentation to recommend optimal pricing across product categories. This replaces gut-feel pricing with data-driven decisions that protect margin while staying competitive.
Can you build a membership platform like Amazon Prime?
Yes. We've built Prime-style membership platforms with automated renewals, lifecycle management, omnichannel benefit delivery, and real-time analytics. Our membership platform for a major UK retailer achieved 55%+ customer penetration and 2.3x repeat purchase rates.
What is TheYoda?
TheYoda is our AI-powered commercial intelligence platform purpose-built for B2B wholesale and distribution. It uses RFM analysis, churn prediction, and pricing intelligence to turn transaction data into actionable commercial decisions.
Ready to operationalise AI?
Let's have an honest conversation about where AI can create real value in your business — and what it takes to get there.